Riffle Supply

RifleSupply is an exclusive shop for firearms, parts, and accessories. The brand deals in a wide range of products related to rifles, guns, Glock shops, AR parts, and much more. It is well-known for its expansive inventory with more than 4800 products available on its website.

Industries

Ecommerce

Client Location

United States

Key Technologies

BigCommerce

Client Background

At present, the company is serving gun enthusiasts, professional shooters, and enforcement agencies. It’s a trusted name for the firearms dealership. If you are planning to upgrade your handgun or any other firearm-related equipment, then RifleSupply is worth checking out.

However, what you are seeing on the website today has been transformed by Kushel Digi Solutions with their expert team efforts. MadFish Solutions has offered us this opportunity, which we successfully worked on to our best.

Challenges

RifleSupply was facing several obstacles to its growth:

The older website lacked mobile efficiency. No mobile-friendly interface was affecting the sales.
Most of the website elements were outdated, and an entire revamp was the only way to fix them.
The website was complex to use, as many of the product details were missing.
Compliance complexity was another factor that we had to work on to make the site’s design align with it.
Real-time product availability was missing, so prospects used to step away from the website.
The absence of search filters was creating difficulty in scrolling through the broad range of products.
Marketing efforts were clearly invisible. Poor On-page SEO and inadequate customer engagement were a big challenge to cover up.

Solution

Though many challenges were there, our expert teammates found the appropriate solutions to create what customers will love to go through. The main parts that required attention were website layout and storefront development. For both, choosing the right tool is going to make all the difference.

Throughout the development stage, Kushel Digi Solutions took the responsibility of changing digital transformation from scratch. We formulated the roadmap from start to end for making this redesigning project successful and then executed the plans with a collaborative approach.

Custom Layout Design
With the help of Figma, our expert designers crafted a fresh UI that included modern web layout elements. This was done in alignment with RifleSupply’s brand image.
Headless BigCommerce Development
We created a high-performing wholesale Ecommerce platform using BigCommerce. It has everything to fit the needs of RifeSupply and engage customers in the long run. From featuring countless products to making it scalable. BigCommerce turned out to be a limitless choice.
App Integrations
One of the advantages of choosing BigCommerce is that plenty of app integrations are available to download. We integrated third-party tools for real-time inventory sync, SEO marketing tools, and advanced filtering to meet customers’ demands easily. Apart from that, we also simplified marketing for RifleSupply.

How we build the E-Commerce development Process

We’ll turn your custom tech solutions into powerful brands by crafting unique customer experiences at every digital touchpoint with:

Discovery Phase

UX/UI Design

Development

Testing Automation

Product-to-market launch

01/ Discovery Phase

Realizing the importance of a firm workflow foundation firsthand, we dedicate a separate chunk of work to researching, studying, and understanding your business's core needs and vision for a desired product or service.

Analyzing niches, competitors, & requirements
Strategizing time and cost-efficient workflows
Aiming for individually optimized results

01/ Discovery Phase
Realizing the importance of a firm workflow foundation firsthand, we dedicate a separate chunk of work to researching, studying, and understanding your business's core needs and vision for a desired product or service.
- Analyzing niches, competitors, & requirements
- Strategizing time and cost-efficient workflows
- Aiming for individually optimized results
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support