Sites and Scopes has specialized experience in delivering high performance optics and accessories for marksmen, hunters, and tactical professionals. All their aim is on delivering a precision-engineered product for utmost reliability and clearness in any environment.
Technologies Used
Sites and Scopes has specialized experience in delivering high performance optics and accessories for marksmen, hunters, and tactical professionals. All their aim is on delivering a precision-engineered product for utmost reliability and clearness in any environment.
Services Provided
UX/UI Website Design
Website Development
QA & Website Testing
Font
Aa
Helvetica Neue
Aa
Trump Gothic Pro
Tools Use
Color Plate
01
BACKSTORY
Kushel Digi Solutions undertook the project of designing and developing a modern, user-friendly website for Sites and Scopes which aims to enhance their online presence along with customer engagement.
02
Challenges & Solutions
Challenges
The translation of the passion and precision of the brand into a digital platform.
Ensuring that BigCommerce integrates smoothly with custom features.
Balancing aesthetic appeal with functionality for a diverse user base, which includes hunters, tactical professionals, and firearms enthusiasts.
Creating a website that performs well across various devices and browsers.
Solutions
We designed a modern, clean, and intuitive interface that appeals to the target audience.
We integrated BigCommerce, allowing Sites and Scopes to manage their product catalog, orders, and customers efficiently.
The site was optimized for search engines to ensure high visibility in relevant searches.
Fast loading times and a seamless user experience were prioritized to keep visitors engaged and improve conversion rates.
03
RESULT
The new site of Sites and Scopes resulted in great jump of 45 percent in organic traffic and 25 percent in sales conversions in the first three months. The new design boosted user engagement to the tune of 30 percent more engagement with longer sessions and positive feedback from the customer. The streamlined checkout process with secure payment integration thus boosted customer trust and repeated business and hence increased brand credibility.
Technologies Used
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