Sites and Scopes
Sites and Scopes offers high-quality optical gear for outdoor enthusiasts, birdwatchers, wildlife photographers, and tactical users. It also provides binoculars, rangefinders, night vision devices, and all other items that you need to explore the unseen wonders of outdoor settings.
Industries
E-commerce
Client Location
United States
Key Technologies
BigCommerce
Client Background
However, the modernization and evolution of search engine algorithms have led to low visibility. Though the products are still high in demand, the digital storefront needs some fixes to enhance the customer experience.
The moment Kushel Digi Solutions figured out the need for some transformation, we stepped into revamping their platform with our expertise. We did our best and handed over an updated website with modern design and functionalities to the client. This project acts as another milestone achievement for us which we successfully completed. We got this project opportunity from MadFish Solutions which we are thankful for.
Challenges
● Outdated UI
● Poor product discovery
● Too many backend limitations
● Lack of SEO-friendly elements
● Slow site loading time
Solution
Our team is well aware of the potential that this brand has in terms of growth. That’s why we crafted a strategic roadmap that aligns with the mission and vision of Sights and Scopes.
While starting to work on the project, we realized the layout deserves a fresh perspective. So, we started working on the design part with the help of Figma. However, we preferred BigCommerce for designing custom b2b ecommerce solutions.
Redesigning with Figma
The entire UI and UX redesign was completed at Figma. The design aimed to bring clarity with better functionality and ensure that the users can navigate categories without any hassle.
Migration to BigCommerce
To encourage future growth, we migrated the entire Sights and Scopes platform to BigCommerce, the best ecommerce development solution. This provided the scalability and speed to handle the growing catalog and simplify backend operations.
Enhanced Navigation & Filtering
By implementing the advanced filtering options, we facilitated the product categorization and restructured the menus. The prospects can easily find scopes by activity, brand, features, and more in just a few clicks.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Web Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
- Load time decreased significantly, improving bounce rate and session duration
- Mobile responsiveness saw a major boost, so the brand can capture a growing mobile-first audience
- Conversions increased with the cleaner interface and a smoother checkout process
- Organic traffic improved, leading to enhanced pages ranking higher
- Operational efficiency increased due to automated tools and a more manageable backend
