KICK-EEZ Premium, Made in America recoil pads and accessories to make your shooting experience more comfortable.
Technologies Used
Elevate your shooting comfort with KICK-EEZ, offering premium American-made recoil pads and accessories. MadFish Solutions played a key role in bringing KICK-EEZ to life. Together, we’ve redefined shooting comfort and precision, setting new industry standards.
Services Provided
UX/UI Website Design
Website Development
QA & Website Testing
Wireframes
Font
Aa
Roboto
Aa
Prompt
Aa
Roboto
Tools Use
Color Plate
01
BACKSTORY
Three years ago, RJ bought the business and used Shopify to create its first online store. He had a clear logo and a strong brand. The website failed to make an emotional connection with the customer or explain the problem that he solved. The website makes use of ShipStation.
02
Challenges & Solutions
Challenges
Shopify is becoming less and less tolerant of firearms. Their website was poorly designed and only converted at a rate of 1.25%. The website as it stands does not engage the audience emotionally or convey the problem that KICK-EEZ® solves.
Solutions
-Design a new website in Figma and develop the website in BigCommerce
-Data Migration of KICK-EEZ® from Shopify to BigCommerce
-Incorporate ShipStation, as RJ was already using it.
-Build the material that the search engines are currently crawling.
-The use of Hoth to provide SEO services We resell The Hoth's services as a white-label SEO firm.
-To handle trade in both wholesale and retail We must ensure that all price categories and levels are included in the data conversion.
Goals and Strategies
- Make it easier for customers to reach our company.
- Minimize misunderstandings about returns, exchanges, especially when choosing replacement products.
- Enhance the efficiency and effectiveness of our client service.
03
RESULT
With the improved site, a significant number of sales have been achieved by KICK-EEZ. The emotional connection between the customer and the company has become stronger.
Technologies Used
Client Appreciation
“Thank you Affle team for all your hardwork, patience and continuous support. The app is getting positive reviews and we hope to continue to improve and evolve the app. Looking forward to our continued growth.”
Matt Reeder
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