GRACO CORPORATION
Graco Corporation is the global leader in manufacturing fluid handling products
Industries
Ecommerce
Client Location
United States
Key Technologies
BigCommerce
Client Background
Graco Corporation is the global leader in manufacturing fluid handling products. Adhering to the quality, the company is known for its cutting-edge innovation, hardware, and industrial equipment solutions. It has built a strong reputation based on customer satisfaction.
The brand is catering to the needs of individual consumers as well as businesses. Its robust supply chain enables the sale of an extensive range of products. While it has already established its digital footprint and is constantly scaling, Kushel Digi Solutions stepped in to redesign the digital store. MadFish Solutions offered us this project which we successfully implemented with our efforts.
Challenges
Graco’s website featured an old-fashioned website layout. The products were placed in a cluttered position, and the response times were low, too.
Apart from them, the site was lacking some advanced features like product filtering, searchability, inventory tracking, and mobile optimization.
To tackle the above challenges, we required a strategic roadmap. Our team ensured the design of an effective roadmap to achieve the website improvement goals.
Solution
Being aware of the challenges, we knew what solutions needed now to fix the websites. We had to work on the design, ecommerce development, and building a perfect B2B commerce platform.
For this, designing a plan from beginning to the end of the project was the first approach of the team. We studied the website carefully and noted where the most improvement needed. Following the issues and building the roadmap, Kushel Digi Solutions team was ready to redesign the Graco Corporation’s website. We helped the brand with every possible thing like enhancing website product quality, optimizing images, fixing issues, and so on.
Custom Layout
To design the custom layout of the Graco Corporation, we created a clean and modern Figma design. Our primary focus was on product clarity, quick navigation, enhancing usability, and creating a full-fledged Ecommerce system.
BigCommerce Development Product Optimization
After completing the design, we decided to migrate the entire website to BigCommerce. Undoubtedly, there couldn’t have been any other choice better than a headless ecommerce platform. With full, scalable, and enterprise-level features, it had all that Graco Corporation required to grow.
Smart Integrations
Now, both the design and development of the Ecommerce shop are ready. The next area to enhance was customer relationship management and search engine optimization. For them, we used smart integration options. BigCommerce provides integrations to a plethora of third-party applications.
How we build the E-Commerce development Process
We’ll turn your custom tech solutions into powerful brands by crafting unique customer experiences at every digital touchpoint with:
Discovery Phase
UX/UI Design
Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
Realizing the importance of a firm workflow foundation firsthand, we dedicate a separate chunk of work to researching, studying, and understanding your business's core needs and vision for a desired product or service.
- Analyzing niches, competitors, & requirements
- Strategizing time and cost-efficient workflows
- Aiming for individually optimized results
01/ Discovery Phase
Realizing the importance of a firm workflow foundation firsthand, we dedicate a separate chunk of work to researching, studying, and understanding your business's core needs and vision for a desired product or service.
- Analyzing niches, competitors, & requirements
- Strategizing time and cost-efficient workflows
- Aiming for individually optimized results
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
When everything was ready, it was the wait for the results and impacts to witness. Within a few days of launching the upgraded website, the loading time increased significantly. The product interface was simplified, and navigating through it became easier than ever.
The implementation of other features, like automated inventory management, improved productivity for the company. In fact, more users started using the website and engaged with pages for a long period.
For more such ecommerce development solutions, you can reach out to us and let us showcase what we can do for your website.
