RaceWax
Lafayette Shooters is a one stop shop for outdoor enthusiasts that provides a wide variety of firearms, hunting equipment, outdoor lifestyle accessories and clothing.
Industries
Ecommerce
Client Location
United States
Key Technologies
BigCommerce
Client Background
Lafayette Shooters established its brand reputation and became a go-to name for accuracy and outdoor activities
Although their in-store experience was well established, their online presence needed transformation to match current consumer expectations.
Kushel Digi Solutions came on board to create a scalable and dynamic BigCommerce-driven online store, setting Lafayette Shooters up for sustained digital success.
Challenges
1. Outdated website and non-responsive design
2. Lack of product categorization for firearms, apparel, and outdoor accessories
3. Limited backend flexibility for managing inventory, promotions, and product data
4. Poor user experience that affected conversions and repeat customers
5.Inadequate SEO structure and slow site performance impacting visibility
Difficulty scaling the platform to accommodate growing product lines and seasonal promotions
Solution
Kushel Digi Solutions developed a custom BigCommerce website for Lafayette Shooters, focusing on creating a visually engaging and easy-to-navigate storefront.
We ensured the design reflected their outdoor and sporting brand identity while simplifying the customer journey with clear product categorization and a fast, user-friendly interface.
In order to enhance the backend processes, we incorporated real-time inventory monitoring, automated order management, and secure payment gateway.
This helped the Lafayette Shooters team manage their store better while providing customers with a seamless shopping experience across all devices.
Easy-to-Navigate Menu
We designed an intuitive navigation menu that categorizes products to streamline the user journey. This user-friendly structure helps visitors easily explore product options, find relevant sections, and engage with the content.
Similar Product Comparison Feature
An important feature to the site is the ability to compare similar products side-by-side. This feature allows customers to make informed decisions by directly viewing product details ultimately helping them choose items that best fit their needs.
Mobile-Responsive Design
As we have integrated the BigCommerce solution as the foundation, we ensured the platform is fully responsive on mobile devices. Customers can easily browse, compare, and make purchases seamlessly.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
In the first quarter of launching the new BigCommerce-powered website, the company saw a 65% increase in online sales.
- driven by a more intuitive and mobile-responsive user experience.
- Website loading speeds improved by 30%, reducing bounce rates and keeping customers engaged.
