Black Rhino Concealment
Black Rhino Concealment is an esteemed brand of firearms holsters and tactical gear. Since 2014, it has been a trailblazer for offering custom Kydex holsters and accessories.
Industries
Ecommerce
Client Location
United States
Key Technologies
BigCommerce
Client Background
With the years of reputation it has built on craftsmanship and customized solutions, the brand is producing concealed carry equipment. It is blending innovation and precision perfectly to deliver a seamless experience to buyers. The brand is giving a 10% discount too for all the military, police, and first responders.
Being on the path of growth, its product demand is soaring, Black Rhino has consistently proved to be at the digital forefront in the Kydex holster provider. However, it was looking to improve the digital shopping experience, and this is when Kushel Digi Solutions stepped in to help them. We revamped the ecommerce presence and gave it a fresh look. Our expert team prepared a robust plan of action to envision a custom ecommerce solution for the client. Madfish offered us this opportunity which we are grateful for.
Challenges
1.A dated user interface lacking visual clarity.
2.Poor product categorization and lack of filtering options.
3.Slow loading times and poor mobile experience.
4.Absence of modern key elements and third-party integrations.
Unsatisfactory user-interface
Addressing these challenges required a thoughtful approach that our team implemented to align it with the modern ecommerce needs.
Solution
Once all challenges were on the plate, wes started designing the full-fledged mobile eCommerce website. From designing the UI/UX to Figma and store on BigCommerce, everything was done with utmost perfection.
Custom UI/UX Design
We crafted a modern and responsive design on Figma while keeping a clean layout to reflect Black Rhino’s brand identity. Our primary focus was on intuitive product navigation and mobile responsiveness. The design was structured to ease navigation for the users. One of the most important goal we tried to cover is simplifying the buying journey.
BigCommerce Migration & Optimization
Our team moved the site to BigCommerce for better performance. This platform supports headless ecommerce development that can contribute to the growth of the brand at a significant level. The new setup led to many improvements like lightning-fast performance and scalable architecture. We also made the shopping experience seamless for all the device users.
Smart Integrations
We also implemented smart integrations via BigCommerce robust app ecosystem. Our experts integrated CRM tools, inventory management, SEO enhancements, and search filters for an unparalleled performance.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
- TBounce ratings started falling and conversion rate increased.
- User experience turned better and this was visible with more traffic coming on the site.
- Retention rate got better as automated inventory changed the way users were interaction with the product catalog.
