RaceWax
RaceWax is a premier worldwide supplier of ski and snowboard waxes and tuning accessories, which are used by enthusiasts in more than 80 countries.
Industries
Ecommerce
Client Location
United States
Key Technologies
BigCommerce
Client Background
Established in 1999 by Marc and Emelda, RaceWax started out as a home-based business prompted by their son's competitive skiing.
The company expanded gradually over the years to eventually run out of a huge warehouse in Denver, Colorado under new management.
With its established reputation and increasing international orders, RaceWax looked for a more robust, easier-to-use digital storefront to drive its growth.
Challenges
1. Outdated website structure with poor mobile responsiveness
2. Manual product management leading to inefficiencies
3. Lack of integrated payment and shipping tools for global outreach
4. Complicated navigation and poor user experience
5.Weak SEO performance and low discoverability
Solution
Our team of experts at Kushel Digi Solutions has created a fully bespoke eCommerce website on BigCommerce. We have revamped the site with a simple yet stunning user interface that portrays the brand's business image and performance-driven product range.
The new website boasts sophisticated product categorization, intelligent filtering options, and mobile responsiveness to provide an impeccable shopping experience on all devices.
Our team has also implemented secure global payment gateways on backend and dynamic shipping tools to streamline checkout and fulfillment processes. The system was implemented to simplify inventory and order management and make it simple for the RaceWax team. We also added SEO-optimized architecture to improve search visibility and provided .
Scalable BigCommerce-Based Infrastructure
Our experts team has leveraged BigCommerce's diversity to support large product catalogs, high traffic volumes, and global commerce functionality to build a platform that could scale with the brand. Its inherent scalability provided stable performance during promotion campaigns and holiday shopping seasons.
Improved UX for Global Shoppers
From mobile responsiveness to easy product filtering, the new design streamlined the shopping experience for customers globally, resulting in increased engagement and reduced bounce rates.Localization capabilities and multi-currency functionality assisted in enhancing conversions region-wise.
Mobile-First Experience
The site was optimized for mobile users from the ground up, with quick loading times, responsive design, and effortless browsing on any device. Touch-friendly navigation and streamlined checkout procedures ensured smooth mobile shopping.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
After the launch, RaceWax experienced enhanced site speed, enhanced user engagement, and a significant boost in international sales.
- The improved backend minimized manual labor, while the optimized frontend assisted in building their brand identity and customer trust.
- In total, the platform upgrade set RaceWax.com up for further global expansion and long-term digital success.
