A&I Parts Center

AI Parts Center is a well-known name in the automotive industry. Being in this business for over more than 40 years, it provides a broad range of auto parts and accessories.

Industries

Ecommerce

Client Location

United States

Key Technologies

BigCommerce

Client Background

The company is empowering multiple vehicle models with physical stores located in Texline, Dalhart, Guymon, Stratford, and Amarillo areas. It has earned a strong brand reputation by focusing on community-focused approach and exceptional customer service. No wonder why it is a go-to destination for DIYers and professionals.

As the brand is expanding their footprint in the digital space, Kushel Digi Solutions provided a great support in taking their business further via digital presence. Madfish Solutions has offered us this opportunity to work on a reputed brand projects like AI Parts Center, which we are grateful for.

Challenges

Behind the development of the digital storefront, there were plenty of challenges. One of them was to maintain the essence (brand personality) of its established brand. Other than them, we tackled the following hurdles:

The previous design was outdated, and it required a creative revamp.
Ecommerce features were limited, and only basic functionalities were there.
There was a strong need to improve design and include modern elements.
Poor mobile user experience was leading to reduced sales due to clunky navigation and slow load times.

Solution

Considering the challenges, our professional web design company formulated an entire approach from scratch to achieve the desired outcome. From designing to deployment, we ensured to build a scalable and user-friendly e-commerce solution.

Our expert team members carefully analyzed the situation of the website before drafting the solution. We accessed the backend and front-end features, noted down the loopholes and shared them with the client.

For redesigning the site, our web designers prepared a fresh layout on Figma. Working closely with the client, visuals were created in a way that they resonate with the brand’s legacy.

E-commerce Development in BigCommerce
After finishing the redesign part, we created the site using headless BigCommerce development. This is a long-term and scalable choice to manage inventory, secure checkout, and customize product listings. In fact, building a customized digital storefront is fun with BigCommerce
Ecommerce Development.
We started with storefront creation, improving search functionality, and integrated payment gateways while building backend infrastructure.
App Integrations
BigCommerce supports third-party applications so we integrated the useful ones to the website. The integrated apps will turn AI Parts Center into a full-fledged Ecommerce platform.
Storefront Simplification
We also created the storefront to simplify the access to product details to help your customers in making the informed decision. It was important to include aesthetic images to bring clarity for the audience too. Working with our expert designers, the product detail section was well-taken care of.

How we build the E-Commerce development Process

We’ll turn your custom tech solutions into powerful brands by crafting unique customer experiences at every digital touchpoint with:

Discovery Phase

UX/UI Design

Development

Testing Automation

Product-to-market launch

01/ Discovery Phase

Realizing the importance of a firm workflow foundation firsthand, we dedicate a separate chunk of work to researching, studying, and understanding your business's core needs and vision for a desired product or service.

Analyzing niches, competitors, & requirements
Strategizing time and cost-efficient workflows
Aiming for individually optimized results

01/ Discovery Phase
Realizing the importance of a firm workflow foundation firsthand, we dedicate a separate chunk of work to researching, studying, and understanding your business's core needs and vision for a desired product or service.
- Analyzing niches, competitors, & requirements
- Strategizing time and cost-efficient workflows
- Aiming for individually optimized results
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support