Pinksky
In the world of women’s fashion, Pinksky is emerging as a top brand in India. It is providing the best collections of topwear, bottomwear, dresses, and more. Known widely for its chic and contemporary choices,
Industries
E-commerce
Client Location
India
Key Technologies
Wordpress
Client Background
This brand is catering to the needs of women’s fashion with elegance. Discover comfort and luxury, all under one platform with Pinksky wide collection.
Though the brand was making a lot of sales, it was getting stagnant. The website design was one of the main challenge behind stagnant growth. To upscale the brand, Kushel Digi Solutions was approached to make the changes in the website and recreate a successful ecommerce platform.
Challenges
● Slow loading speed of the products
● Improper placement of the products and some elements
● No SEO-friendly product description
● Complex navigation
● Poor color palette choice that didn’t match the brand aesthetic
Solution
Keeping in mind the challenges, we had become well aware of what needed to be done. Our team fixed a meeting with the client to understand their requirements. We discussed the loopholes and the areas that demand high focus.
So, after the discussion, we designed a fresh roadmap with dedicated timelines to achieve the development goals. At first, we picked Figma for creating the website layout, and secondly, we chose WordPress for the development of the entire website.
UI/UX Preparation
The U/UX of the website needed a full revamp to make it more intuitive. Using Figma, we designed the UI and included some new elements like CTAs to make the platform attractive. For seamless performance across all devices, the team of Kushel Digi made it mobile-friendly.
Platform Selection
We evaluated platforms based on scalability and features. After a detailed analysis of various CMS platforms, we chose WordPress due to its extensive range of functions. It provides access to superior backend flexibility and APIs, along with some built-in SEO plugins.
Content Optimization
To ensure the long-term economic growth of Pinksky, we also optimized the site content as per the trendy B2B commerce elements. Our SEO team finalized the product descriptions using SEO-friendly content. Moreover, we also added structured meta tags for optimal performance.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Web Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
After the site was ready, we noticed many signification results:
- 47% increase in website traffic within the first 30 days post-launch
- The users started spending a higher average time on site, indicating improved engagement
- 65% improvement in page load speed due to optimized backend and reduced image weights
- Better CRO metrics thanks to improved layout and CTA placements
