EZMA
Ezma is a sustainable and elegant brand that delivers comfort and warmth with its Cashmere Scarves. The brand is committed to creating them through expert craftsmanship, blending traditional techniques with technology for optimal results.
Industries
Manufacturing & Industrial
Client Location
India
Key Technologies
Shopify
Client Background
In recent times, the brand experienced a surge in production demand, but the site wasn’t compatible enough to handle the needs.
Apart from that, the site had an outdated appearance, and it wasn’t capable of attracting potential customers. That’s when Kushel Digi Solutions was approached to bring a change in the website performance. With the coordinated approach of our team, we began to work on the project full-fledgedly. Let’s see how it went.
Challenges
● The site’s performance was declining
● The layout didn’t match the brand’s personality
● SEO elements were missing
● The outdated UI and navigation were poor, too
Solution
With the support of our creative team, we delve deeper into the mandatory changes to be made on the website. We considered every minor element that wasn’t going well with the client’s mission and vision.
After going through all the aspects, a fresh UI and a change in platform were required. That’s how we ended up choosing Figma for the design and Shopify for creating the storefront.
Along with them, we also improved the quality of content to ensure it represents the same elegance that the client is delivering through the products.
UI/UX Design
Our UI/UX designers worked with full energy and enthusiasm to create a fresh layout of the website. We included the modern elements and kept in mind the SEO part. By working in collaboration, both our designers and SEO experts built what the client was looking for.
Storefront Creation
Creating the storefront was the most challenging part because we were in the dilemma of Shopify vs BigCommerce. Both platforms are great, but the client wanted sophistication and simplicity. So we discussed and realized Shopify would be the best option to build a custom ecommerce shop.
Social Media Integration
We integrated the social media platforms on the website to build credibility and increase conversions. This was a crucial step to spread awareness about Ezma among potential customers.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Web Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
Our efforts paid off when we noticed the following results and impact:
- A significant increase in website traffic and more conversions were happening than before
- SEO factor enhanced as the visibility of the site was getting better
- Bounce rates reduce to a great level
- The shift of the storefront to Shopify simplified order and inventory management
