Digital MNA

In the world of digital marketing, Digital MNA is rocking as a performance-driven digital marketing agency.It offers services in SEO, content strategy, paid media, and social media.

Industries

Business & Professional Services

Client Location

United States

Key Technologies

Next js

Client Background

The company aims to upscale businesses and aid in their success and growth.While it is doing a lot for the businesses and has a good clientele, the website wasn’t able to attract visitors.

Lacking sophistication and a technical edge to reflect their potential was a big drawback. Kushe Digi Solutions wanted to fix that with its broad expertise.

The expert team of Kushel Digi Solutions work on this project and build a clear roadmap to achieve the client’s needs. However, the journey wasn’t easy because we had to set a clear timeline to deliver results yet we did it successfully with combined team efforts.

Challenges

1.Slow load times and poor Google Core Web Vitals.

2.Low engagement rates on service pages.

3.A basic structure of a site with no advanced SEO schema.

4.No dynamic routing or page generation.

5.Limited backend flexibility for frequent content updates

Solution

As the challenges that we had to tackle and the client’s needs were clear, our team collaborated with weekly achievable targets. From creating the roadmap to the sales funnel and ensuring the site's peak performance, everything started with Figma.

Our designers utilized it to build some creative layouts from scratch. Once the design was ready with all the modern elements, the next big challenge was to decide between BigCommerce vs WooCommerce. Let’s see what we did next.

Performance Optimization
We optimized the performance of the website with the help of BigCommerce. Yes, it was the perfect platform due to an unending amount of capabilities it has. We migrated the complete website on BigCommerce so we can create a successful eCommerce platform.
Smart Site Architecture
To simplify certain things on the website, such as.inventory management and attracting clients, we integrated the platform with some third-party plugins.
Conversion-Focused Enhancement
Our team picked the ideal keywords to add to the site content, including CTA, page, and service details. This helped in making the site SEO-friendly and ranking higher in the SERP.

How we build the E-Commerce development Process

Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.

Discovery Phase

UX/UI Design

Web Development

Testing Automation

Product-to-market launch

01/ Discovery Phase

This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.

In-depth Market Research
Requirement Analysis
Strategic Planning for effective execution

01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support