Bobcat Armament

Bobcat Armament is a premium supplier of firearms, ammunition, tactical gear, and other accessories for responsible gun owners.

Industries

E-commerce

Client Location

United States

Key Technologies

BigCommerce

Client Background

It manufactures world-class reloading equipment, flame throwers, and many other products for law enforcement agencies, too. By staying committed to quality, safety, and performance, it has created a loyal customer base across the United States.

Despite the growing reputation and steady traffic, Bobcat Armament's digital storefront wasn’t impressive enough to meet the modern needs of prospects.

There were a lot of modifications required to match modern eCommerce standards. This is when Kushel Digi Solutions worked to enhance the backend and frontend. Madfish offered this opportunity to us, which we are thankful for.

Challenges

1. A clunky navigation system that can overwhelm new users.

2. Poor product categorization in many sections.

3.No filtering feature.

4.Mobile responsiveness issues that affect the mobile-first shoppers' experience .

Confusing checkout options.

Lack of clear delivery information

Solution

To eradicate the challenges and transform it into a full-fledged ecommerce platform, we prepared a tailored multi-phase strategy and enhanced usability.

Our team started by analyzing user behaviour and noting down all the pain points.

From here, we designed a creative roadmap to reimagine the site's appearance.

Our approach wasn't limited to frontend optimization, it also involved platform migration, intelligent data handling, and much more.

We were focused primarily on easing the shopping experience for the customers and empowering them to have better control over inventory and performance.

Storefront Design
Our experts started with the complete visual overall by remoderning the interface. This was done on Figma to maintain a crystal clear product clarity and turning the page design intuitive. First, a fresh site layout was prepared with improvised product categories and fast access to multiple services. We also ensured to meet the compliantary measures in the design part.
Migration to BigCommerce
Once the design was ready, we wanted to advance Bobcat’s inventory management. For this, there wasn't any other platform as good as BigCommerce. Its flexibility, scalability, and robust infrastructure empower Bobcat in numerous ways. Combination of Bigcommerce and smart integration with third-party plugins simplified the ecommerce development.
Custom Filtering and SEO
We created a custom filter to search products in the form of caliber, weapon type, brand, etc.This significantly raised the shopping experience and improved the customer retention rate.

How we build the E-Commerce development Process

Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.

Discovery Phase

UX/UI Design

Web Development

Testing Automation

Product-to-market launch

01/ Discovery Phase

This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.

In-depth Market Research
Requirement Analysis
Strategic Planning for effective execution

01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support