TOP 10 PPC REPORTING TOOLS EVERY DIGITAL AGENCY SHOULD USE
PPC marketing is a vital marketing exercise if one plans to grow their brand through paid ad campaigns on digital platforms. with PPC reports, one can measure their performance and make better decisions. In addition, reporting helps in discovering trends, identifying room for improvement, and growing one business.
WHY PPC REPORTING IMPORTANT IN DIGITAL MARKETING?
PPC is important in digital marketing, as with a PPC campaign, advertisers only pay when someone clicks on their ads, no money is charged when their PPC ad appears but no one clicks on it. This helps one to spend their money on engaged customers only and save them from spending in excess.
WHAT ARE THE BENEFITS OF USING SPECIALISED PPC REPORTING TOOLS?
The benefits of using PPC advertising tools include cost-effectiveness –because one only pays when a user reaches one’s website, it can be a good value for money. One can choose to spend as much or as little as one likes. Targeted: one can choose their audience according to demographics like location, language, and device.
WHAT IS THE CRITERIA FOR SELECTING PPC REPORTING TOOLS?
The following are the criteria for selecting PPC reporting tools:
- ACCURACY AND COMPREHENSIVENESS OF DATA
For an accurate and comprehensive PPC audit, one needs to configure a range of tools. select apps to analyse PPC campaigns, set up conversion tracking or check if it works properly, explore competitor ads, visualise data, and automate reporting.
- EASE OF USE AND USER INTERFACE
Flexibility is essential when it comes to reporting. The ideal PPC reporting tool should offer customizable dashboards and reports, allowing one to tailor the visuals and metrics of their needs. A drag-and-drop interface makes report creation intuitive and hassle-free.
- INTEGRATIONS WITH VARIOUS PLATFORMS
PPC reporting tools can integrate with other marketing platforms allowing agencies to access data from multiple sources and create a comprehensive view of their campaigns. This helps streamline the reporting process and provides a complete picture of campaign performance.
- CUSTOMIZATION AND FLEXIBILITY IN REPORTING
Choose reporting solutions that offer a high degree of customization flexibility. The ability to tailor reports to specific requirements heightens that the reports deliver the right insights to the right stakeholders. Flexible reporting is designed to increase the speed of custom reports and allow the flexibility of making immediate changes to the report easier than having to make new or edit a previous report using the standard method.
- COST-EFFECTIVENESS
The PPC reporting tools are cost-effective because one only pays when a user reaches their website, it can be a good value for money. One can choose to spend as much as little they like. One can choose their audience according to demographics like location, language, and device.
- CUSTOMER SUPPORT AND TRAINING RESOURCES
Any type of software that facilitates 24/7 customer service delivery falls under the umbrella of customer service software and includes live chat tools, self-service, messaging apps, CRM tools, and call centre knowledge base software.
WHAT ARE THE TOP 10 PPC REPORTING TOOLS?
TOP 10 PPC REPORTING TOOLS ARE:
- GOOGLE DATA STUDIO
Google Data Studio is a web-based data visualisation tool that helps users build customised dashboards and easy-to-understand reports. It helps in tracking key KPIs for customers, visualising trends, and comparing performances over time.
It is a web-based data visualisation tool that helps users build customised dashboards and easy-to-understand reports. It helps in tracking key KPIs for customers, visualising trends, and comparing performances over time.
KEY FEATURES
The most impactful features of Data Studio are the wide range of visualisations one has access to to present one’s data most engagingly and insightfully. Coupled with a wide range of data connections that are available natively, and also third-party connectors, which expands the scope widely.
- SEMRUSH
Semrush is among the most powerful tools. However, the number of keywords/phrases that one can track varies on the plan one is using. It can be used for everything, from identifying target keywords and analysing one competitor’s backlink profile to monitoring one social media presence.it is an AI writing assistance tool that helps generate content for websites, ads, social media posts, etc.
KEY FEATURES
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. It is a popular SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization. It is an all–in–one marketing reporting software designed to help digital markets optimise their Websites for better organic search traffic. There are 3 core elements of high-quality semrush backlinks: relevance, authority, and diversity.
- WORDSTREAM ADVISOR
Wordstream Advisor is an online advertising management software solution that allows advertisers to manage their campaigns on Facebook Ads, Google AdWords, and Bing ads within a single dashboard.
KEY FEATURES
- BID MANAGEMENT
- CAMPAIGN MANAGEMENT
- CHANNEL ANALYTICS
- CHANNEL MANAGEMENT
- CLIENT PORTAL
- COLLABORATION
- CONVERSION TRACKING
- KEYWORD TRACKING …AND MORE.
- SUPERMETRICS
Supermetrics is a web-based ETL tool that lets one connect to 120+ sources and 16 destinations. It is a simple fill–in–the–blanks form and easy-to-use query tool without coding focused on marketers.
One can work on challenging problems and build new products while growing one career in a very welcoming, flexible environment. Trust, transparency, respect, diversity, and inclusion are what make supermetrics a great tool.
KEY FEATURES
Supermetrics pulls data from different sources into destinations like Google Sheets, Looker Studio, Excel, and cloud storage platforms. it does this by connecting to a data source’s API and then pulling the data from that API on demand.
- OPTMYZR
Optimyzr brings optimizations to one’s attention and structures the job of managing a paid search account to where almost anyone can access it. They make the clients happy because they are covering so much ground in much less time. It has an overall rating of 4.6 out of 5 stars based on 189 user reviews on camera. It helps to manage the PPC accounts on Google search ads on a daily /weekly basis and a more in-depth monthly basis. Their customizable workouts help the team stay on track with account maintenance while saving us the time we would do the same ideas manually. It was founded by Frederick Vallaeys in 2013.
KEY FEATURES
Optmzyr brings optimizations to one attention and structures the job of managing a paid search account to where almost anyone could do it. They make clients happy because they are covering so much ground in much less time. Some of the key benefits are: cost-effective: because one can only pay when a user reaches their website, it can be a good value for money.
- REPORT GARDEN
Report Garden provides a PPC reporting tool that helps digital ad agencies create client reports. Their reporting software is specially built for preparing custom reports. Generate tailored and automated PPC reports that one client will read.
KEY FEATURES
- One of the standout features of a remote garden is its customizable nature. Users have the flexibility to configure dashboards according to their specific requirements, allowing for a personalised reporting experience.
- It empowers users to create reports that resonate with their audience.
- Report garden PPC dashboard simplifies data virtualization through interactive charts, graphs, and tables. This not only heightens readability but also facilitates identification of trends, and patterns of optimization effortlessly.
- NINJA CAT
Ninja Cat is a digital marketing performance management platform built for agencies, media companies, and brands. Powered by the industry’s most transformational data model for multi-channel digital marketing performance analytics, the Ninja Cat platform connects all of marketing data into a single source of truth.
KEY FEATURES
Ninja Cat PPC reporting gives one an overview of their advertising impressions, clicks, and conversions. It can also include cost-per-click (CPC) data, conversion rate, total ad spend, estimated ROI, etc. Within a custom PPC report, one can also get a more in-depth breakdown of the impressions.
- KLIPFOLIO
Klipfolio is a cloud-based web app that helps one succeed with data. Grow the business by understanding, visualising, and tracking the KPIs and metrics that matter most. Using Klipfolio, one can gather, share, display, and learn from one’s data.
KEY FEATURES
It’s fast, responsive, and has the same full feature set as the desktop. Get notified by email or in-app when one metric goal is met or if one missed the mark. Keep one team on the same page by displaying published dashboard views on TVs throughout the office.
- FUNNEL.IO
The PPC funnel is a model that represents the stages a potential customer goes through in the journey from discovering a product or service to making a purchase .its structured into several stages, each corresponding to a different level of customer engagement or intent.
KEY FEATURES
- Funnel .io provides customizable templates and widgets that one can use to create interactive reports that showcase one PPC campaign performance.
- It allows one to track campaign performance in real-time, providing up-to-date data that one can use to make informed decisions.
- OCTABOARD
White-label PPC reporting tool Octa Board helps one to build and schedule reports to send to one’s clients or customers. It has plenty of templates available to get one started and integrate with PPC, social media, and SEO platforms.
KEY FEATURES
- Connects with major PPC platforms such as Google ads, Facebook ads, Bing ads, and LinkedIn ads allowing for comprehensive reporting across all campaigns.
- Offers highly customizable dashboards where users can drag and drop widgets, and choose from various visualisation options to specific client needs.
IN CONCLUSION : effective ppc reporting is crucial for tracking campaign performance, optimising strategies, and demonstrating value to clients. The top 10 PPC reporting tools highlighted in this guide offer a range of features designed to heighten data accuracy, streamline reporting processes, and provide actionable insight.
